NVF — Internal Management Systems

Earlier project

Project overview

A trading and engineering business supplying and installing precision farming systems, GPS vehicle monitoring and GPS equipment.

Building the sales department

1. Recruited sales managers and a content manager.
2. Created a system for product sales.
3. Created a system for service sales.
4. Implemented a CRM system.
5. Added acquisition channels: cold calling, exhibitions, Google advertising and SEO.
6. Developed a separate sales funnel for each lead source.
7. Wrote job descriptions.
8. Created a staff onboarding system.
9. Wrote sales scripts and added them to the CRM.
10. Developed different approaches for products and services, and for B2B and B2C audiences.
11. Moved cold calling from qualified sales managers to a dedicated lead-generation team, allowing the sales managers to focus on selling.

Historical portfolio material describing the work at the time of publication.