What we do

Google Ads

Campaign research, ad creation, targeting and continuous optimization. Connect search demand with the right offer and landing page.

What the work is for

An ad is one part of a customer journey. The offer, search query, message and landing page need to make sense together. We plan and manage Google Ads around that connection, then use campaign evidence to guide the next decisions.

For businesses with a clear offer and a team ready to handle enquiries, or an existing campaign that needs a closer review of its targeting, messages and destination pages.

Research the offer and the audience

Before launch, we discuss what you sell, where you can serve customers and what a worthwhile enquiry looks like. Search demand and competing messages help inform the campaign structure. Budget, geography and the website destination are agreed in context, rather than treated as isolated settings.

Create a clear path from ad to enquiry

Ad messages should reflect what the visitor will find on the page. Campaign setup can include search ads, suitable audience approaches and remarketing where appropriate. Conversion measurement is planned around meaningful actions and the integrations the business can support.

Review performance and refine

Query and campaign data can reveal irrelevant demand, unclear messages and weak points after the click. We review those signals, test changes and explain the decisions. The aim is a more informed use of the budget; sales and cost per enquiry are influenced by the market, offer and follow-up as well as the ads.

Before we talk

A useful starting point.

You don’t need every answer. Bring what you know, and flag what needs discussion.

Tell us about your project

The services or products to advertise and the areas you serve
A working landing page or website
Your intended advertising budget and commercial priorities
Who responds to enquiries and how a sale is recorded

A few practical questions

Do I need a new landing page?

Not always. We first review whether the existing page answers the ad’s promise and makes the next step clear. A dedicated page may help when the campaign serves one specific offer.

Is the advertising budget included?

Campaign spend and the scope of management are discussed separately so that responsibilities and costs are clear before launch.

How quickly will I see sales?

Campaigns can begin generating visits after launch, but visits do not guarantee sales. The response depends on demand, budget, the offer, the page and the business’s follow-up.

From our portfolio